Websites are just as essential as shops, offices, and phone numbers today. Six out of 10 customers expect brands to have online content about their business. Customers expect you to have content! This list contains ten reasons why your business should take the leap into the online world, if you have not already.
#1 Online Presence 24 hours a day
You can always be found on the internet if you have a Gratis Website. Even after business hours, your website keeps drawing customers. By using this service, the user can access the information they need at their convenience, without any additional pressure to buy. Moreover, since most businesses nowadays have their own websites, you risk losing customers to your competitors if you stay offline.
Exchange of information #2
Websites facilitate the exchange of information between buyers and sellers. Show images of your location or products, list your opening hours, provide contact information, and use contact forms to facilitate enquiries from potential customers or feedback from existing ones.
Any reputable company in today’s world should have some sort of online presence. The same is true for businesses without a telephone number or physical address, as well as those without a website and email address.
It Reduces Costs #4
You can use your website to display information and sell goods & services directly to consumers, thereby reducing costs associated with “brick-and-mortar” stores (staff wages, rent, utilities, etc.). By lowering your overheads, you can also lower your prices.
Number 5: Market Expansion
Due to the site’s global accessibility, breaking geographical barriers has never been easier. Your company will be found by anyone in any country, and as such, is now accessible to anyone.
Insights from consumers, #6
By using analytics tools, you can identify who your typical customer is, how they found you, what they like, and modify your business to maximize purchases. The diverse collection of data available can also help you better understand your social media channels and how they impact your brand, and enable you to adjust your offline strategies, like branch opening hours, promotions, and product ranges, accordingly.
Advertising on Facebook or Google AdWords offers far greater accuracy and reliability than traditional offline methods of reaching customers. If you do SEO and online advertising right, you can see an increase in visitors to your website. When a potential customer searches online for a specific product or service, your company should be the first to appear, and you should take advantage of your website’s contact page or e-commerce features to make buying a product or finding a retail outlet easier than ever.
Competitors Online #8
It is highly likely that your competitor will have a website, so you miss out on gaining new customers and being on their radar. Don’t miss this opportunity.
Online Customer Service #9
Customer service can be handled more easily via websites. FAQ (Frequently Asked Questions) sections allow you to provide answers to the most commonly asked questions, thereby reducing customer service costs and saving yourself time and money. As a result, customers receive a reply instantly and save time, which leads to positive customer relations over time. If your customers are happy, why not show it off? All positive feedback can be uploaded into a testimonial, and you will be able to showcase their satisfaction.
Growth Opportunity #10
Providing potential investors with a place to refer to is a great way to use a website. It tells people what your company is about, what it has accomplished, and what it can do in the future.